Building a Business, Part 2

The Principles that Guided My Business

Establishing a Strong Foundation

Alfonso Guerrero
ILLUMINATION
Published in
4 min readApr 24, 2021

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Photo by Brett Jordan on Unsplash

One of the first things I did after deciding to start my own business seven years ago was to… write a list.

In that list, I included everything that made a coffee business appealing to me.

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