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Alfonso Guerrero
Alfonso Guerrero

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Published in ILLUMINATION-Curated

·Pinned

Dear New Entrepreneur — A letter to my younger self

Believe in your vision — Dear Alfonso, Believe me when I tell you that all you need right now, at the age of 30, is a crazy idea and a vision that you are committed to that others may one day believe in, too. Trust me. It will all work out. You are now well…

Entrepreneurship

6 min read

Building a Business, Part 3: Dear New Entrepreneur — A letter to my younger self
Building a Business, Part 3: Dear New Entrepreneur — A letter to my younger self

Published in ILLUMINATION-Curated

·Jul 12

Collecting Experiences in Life

Keeping Memories alive through random Objects — “Do you collect anything?” This is a question that I brought up in a recent team meeting. One of the purposes of the team meeting is to get to know each other more personally. …

Life

4 min read

Collecting Experiences in Life
Collecting Experiences in Life

Published in ILLUMINATION

·Jun 17

On Father’s Day

The infinite gifts I have received — Dear Dad, I’m sure I have never told you the following, but I spent my childhood and young adulthood discovering and admiring your many talents. Every year I learn a new lesson or skill from you. These were not written in a syllabus; they are talents discovered from your approach…

Fatherhood

3 min read

On Father’s Day
On Father’s Day

Published in ILLUMINATION

·Jun 17

On procrastinating and the false security of resolutions

Choose progress over perfection — Very few concepts are embedded in our global community psyche as [insert day] resolutions, such as New Year’s, Birthday, First of Month, etc. Resolutions are great in theory, given that they provide a starting point and a target, both of which are needed to determine the success of the exercise…

Resolutions

2 min read

On procrastinating and the false security of resolutions
On procrastinating and the false security of resolutions

Published in ILLUMINATION-Curated

·Mar 8

A Note About the Unrecognized Impact of Context and Mentors In Life

It's the Small Things in Life That Most Times Have the Biggest Impact — There's one truth that has become self-evident as I grow and reflect on my experience in life. The context we grow up and live in wildly influences our perception of the world. Context dictates our perceived (yes, perceived) understanding of the world; it's a modified view of things. Our context…

Thankfullness

3 min read

A Note About the Unrecognized Impact of Context and Mentors In Life
A Note About the Unrecognized Impact of Context and Mentors In Life

Published in ILLUMINATION-Curated

·Jan 18

On Managing FOMO

How to improve your content diet by “hiring” curators to do the hard work Hi, my name is Alfonso Guerrero, and I’m addicted to information. I have a feverish desire to devour the most recent news in sports, business, politics, and tech. All of this is to avoid FOMO. The…

Fomo

4 min read

On Managing FOMO
On Managing FOMO

Published in ILLUMINATION

·Apr 24, 2021

The Principles that Guided My Business

Establishing a Strong Foundation — One of the first things I did after deciding to start my own business seven years ago was to… write a list. In that list, I included everything that made a coffee business appealing to me. Businesses are like buildings; they are only as strong as the foundation they are…

Coffee

4 min read

Building a Business, Part 2: The Principles that Guided My Business
Building a Business, Part 2: The Principles that Guided My Business

Published in ILLUMINATION

·Apr 18, 2021

Why I Decided To Leave Finance and Start a Coffee Business

A love story — “How would you like your coffee prepared?” the barista asks me, and I wish I could see my own blank face. I don’t have a clue on how to answer that. Believe it or not, that question and the exchange that followed — seven years ago — changed my life…

Coffee

5 min read

Building a Business, Part 1: Why I Decided To Leave Finance and Start a Coffee Business
Building a Business, Part 1: Why I Decided To Leave Finance and Start a Coffee Business

Published in ILLUMINATION

·Feb 26, 2021

Now is the Time for Your Team to Implement Virtual Office Hours

Reserving up to an hour a week will reduce miscommunication and unlock productive time. — The trend of remote work has been growing steadily over the last year. Companies that were able to embrace the trend have found that it has been beneficial for employers and employees. Increased productivity and flexibility for employees are among the top benefits of this growing trend. Some companies are…

Workplace

5 min read

It’s Time for Your Team to Implement Virtual Office Hours
It’s Time for Your Team to Implement Virtual Office Hours

Published in ILLUMINATION

·Feb 3, 2021

SuperBowl LV: The Event in Numbers

43. Tom Brady's age, making him the oldest player to appear in the big game — As a self-described sports fanatic, I’m excited and looking forward to Super Bowl LV this Sunday, when the defending champions, Kansas City Chiefs, will meet the Tampa Bay Buccaneers, who are also hosting the game (more on this below). However, in case you don’t follow sports too closely, then let…

Super Bowl

3 min read

SuperBowl LV: The Event in Numbers
SuperBowl LV: The Event in Numbers
Alfonso Guerrero

Alfonso Guerrero

Principal Program Manager, Revenue @ AdRoll www.linkedin.com/in/alfonsoguerrerov

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