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Alfonso Guerrero
Alfonso Guerrero

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Published in ILLUMINATION-Curated

·Pinned

Dear New Entrepreneur — A letter to my younger self

Believe in your vision — Dear Alfonso, Believe me when I tell you that all you need right now, at the age of 30, is a crazy idea and a vision that you are committed to that others may one day believe in, too. Trust me. It will all work out. You are now well…

Entrepreneurship

6 min read

Building a Business, Part 3: Dear New Entrepreneur — A letter to my younger self
Building a Business, Part 3: Dear New Entrepreneur — A letter to my younger self

Published in ILLUMINATION-Curated

·Mar 8

A Note About the Unrecognized Impact of Context and Mentors In Life

It's the Small Things in Life That Most Times Have the Biggest Impact — There's one truth that has become self-evident as I grow and reflect on my experience in life. The context we grow up and live in wildly influences our perception of the world. Context dictates our perceived (yes, perceived) understanding of the world; it's a modified view of things. Our context…

Thankfullness

3 min read

A Note About the Unrecognized Impact of Context and Mentors In Life
A Note About the Unrecognized Impact of Context and Mentors In Life

Published in ILLUMINATION-Curated

·Jan 18

On Managing FOMO

How to improve your content diet by “hiring” curators to do the hard work Hi, my name is Alfonso Guerrero, and I’m addicted to information. I have a feverish desire to devour the most recent news in sports, business, politics, and tech. All of this is to avoid FOMO. The…

Fomo

4 min read

On Managing FOMO
On Managing FOMO

Published in ILLUMINATION

·Apr 24, 2021

The Principles that Guided My Business

Establishing a Strong Foundation — One of the first things I did after deciding to start my own business seven years ago was to… write a list. In that list, I included everything that made a coffee business appealing to me. Businesses are like buildings; they are only as strong as the foundation they are…

Coffee

4 min read

Building a Business, Part 2: The Principles that Guided My Business
Building a Business, Part 2: The Principles that Guided My Business

Published in ILLUMINATION

·Apr 18, 2021

Why I Decided To Leave Finance and Start a Coffee Business

A love story — “How would you like your coffee prepared?” the barista asks me, and I wish I could see my own blank face. I don’t have a clue on how to answer that. Believe it or not, that question and the exchange that followed — seven years ago — changed my life…

Coffee

5 min read

Building a Business, Part 1: Why I Decided To Leave Finance and Start a Coffee Business
Building a Business, Part 1: Why I Decided To Leave Finance and Start a Coffee Business

Published in ILLUMINATION

·Feb 26, 2021

Now is the Time for Your Team to Implement Virtual Office Hours

Reserving up to an hour a week will reduce miscommunication and unlock productive time. — The trend of remote work has been growing steadily over the last year. Companies that were able to embrace the trend have found that it has been beneficial for employers and employees. Increased productivity and flexibility for employees are among the top benefits of this growing trend. Some companies are…

Workplace

5 min read

It’s Time for Your Team to Implement Virtual Office Hours
It’s Time for Your Team to Implement Virtual Office Hours

Published in ILLUMINATION

·Feb 3, 2021

SuperBowl LV: The Event in Numbers

43. Tom Brady's age, making him the oldest player to appear in the big game — As a self-described sports fanatic, I’m excited and looking forward to Super Bowl LV this Sunday, when the defending champions, Kansas City Chiefs, will meet the Tampa Bay Buccaneers, who are also hosting the game (more on this below). However, in case you don’t follow sports too closely, then let…

Super Bowl

3 min read

SuperBowl LV: The Event in Numbers
SuperBowl LV: The Event in Numbers

Jan 30, 2021

Sports Matter! Here’s Why…

It’s more than wins and losses; sports can change the world — When I was growing up in Nicaragua, my Dad would ask me this one question frequently, especially on the weekends. “Alfonso, is there a game today?” My answer to him has always been the same. “Dad, there’s always a game on!” Now, you may be wondering why am I sharing…

Sports

5 min read

Sports Matter! Here’s Why…
Sports Matter! Here’s Why…

Jan 21, 2021

The Go-To Guide for Remote Meetings

How to set up effective virtual meetings with distributed team members — In today’s workplace, an employee is just as likely to be working with someone in a different part of the country as they may be with someone in another part of the office. This is another example of how traditional work experienced an accelerated and sudden shift in 2020 due…

Workplace

5 min read

The Go-To Guide for Remote Meetings
The Go-To Guide for Remote Meetings

Jan 21, 2021

Why You Need a Virtual First Mindset

Work is changing at warp speed. Here’s what you need to know about this mentality adjustment. — If you roll your eyes whenever anyone says “the New Normal,” you are not alone. We all know there was nothing normal about 2020. The future of work was accelerated at a dizzying speed by necessity. Surprisingly, most people were able to adjust despite the intense logistical headwinds and the…

Workplace

4 min read

Why You Need a Virtual First Mindset
Why You Need a Virtual First Mindset
Alfonso Guerrero

Alfonso Guerrero

Principal Program Manager, Revenue @ AdRoll www.linkedin.com/in/alfonsoguerrerov

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