Published in The Startup·PinnedMember-onlyStrategies to Take Down the Context-Switching MonsterHow to beat the barrage of distractions and reach your goals — Let’s face it; the world around us is all about one thing….. Distraction. Everything around us is optimized and competing to capture our attention. As a result, unfortunately, our days have become more fragmented; we are constantly and subconsciously interrupted and moving from one thing to another without rhyme or…Productivity5 min readProductivity5 min read
Published in ILLUMINATION-Curated·PinnedMember-onlyDear New Entrepreneur — A letter to my younger selfBelieve in your vision — Dear Alfonso, Believe me when I tell you that all you need right now, at the age of 30, is a crazy idea and a vision that you are committed to that others may one day believe in, too. Trust me. It will all work out. You are now well…Entrepreneurship6 min readEntrepreneurship6 min read
Published in ILLUMINATION-Curated·Jul 12Member-onlyCollecting Experiences in LifeKeeping Memories alive through random Objects — “Do you collect anything?” This is a question that I brought up in a recent team meeting. One of the purposes of the team meeting is to get to know each other more personally. …Life4 min readLife4 min read
Published in ILLUMINATION·Jun 17Member-onlyOn Father’s DayThe infinite gifts I have received — Dear Dad, I’m sure I have never told you the following, but I spent my childhood and young adulthood discovering and admiring your many talents. Every year I learn a new lesson or skill from you. These were not written in a syllabus; they are talents discovered from your approach…Fatherhood3 min readFatherhood3 min read
Published in ILLUMINATION·Jun 17Member-onlyOn procrastinating and the false security of resolutionsChoose progress over perfection — Very few concepts are embedded in our global community psyche as [insert day] resolutions, such as New Year’s, Birthday, First of Month, etc. Resolutions are great in theory, given that they provide a starting point and a target, both of which are needed to determine the success of the exercise…Resolutions2 min readResolutions2 min read
Published in ILLUMINATION-Curated·Mar 8Member-onlyA Note About the Unrecognized Impact of Context and Mentors In LifeIt's the Small Things in Life That Most Times Have the Biggest Impact — There's one truth that has become self-evident as I grow and reflect on my experience in life. The context we grow up and live in wildly influences our perception of the world. Context dictates our perceived (yes, perceived) understanding of the world; it's a modified view of things. Our context…Thankfullness3 min readThankfullness3 min read
Published in ILLUMINATION-Curated·Jan 18Member-onlyOn Managing FOMOHow to improve your content diet by “hiring” curators to do the hard work Hi, my name is Alfonso Guerrero, and I’m addicted to information. I have a feverish desire to devour the most recent news in sports, business, politics, and tech. All of this is to avoid FOMO. The…Fomo4 min readFomo4 min read
Published in ILLUMINATION·Apr 24, 2021Member-onlyThe Principles that Guided My BusinessEstablishing a Strong Foundation — One of the first things I did after deciding to start my own business seven years ago was to… write a list. In that list, I included everything that made a coffee business appealing to me. Businesses are like buildings; they are only as strong as the foundation they are…Coffee4 min readCoffee4 min read
Published in ILLUMINATION·Apr 18, 2021Member-onlyWhy I Decided To Leave Finance and Start a Coffee BusinessA love story — “How would you like your coffee prepared?” the barista asks me, and I wish I could see my own blank face. I don’t have a clue on how to answer that. Believe it or not, that question and the exchange that followed — seven years ago — changed my life…Coffee5 min readCoffee5 min read
Published in ILLUMINATION·Feb 26, 2021Member-onlyNow is the Time for Your Team to Implement Virtual Office HoursReserving up to an hour a week will reduce miscommunication and unlock productive time. — The trend of remote work has been growing steadily over the last year. Companies that were able to embrace the trend have found that it has been beneficial for employers and employees. Increased productivity and flexibility for employees are among the top benefits of this growing trend. Some companies are…Workplace5 min readWorkplace5 min read
